More regulars for your barbershop, from a card that brings them back.

A loyalty card in Apple Wallet and Google Wallet that turns first-timers into regulars: it reminds them when it’s time to come back, gives you a direct line to fill quiet hours, and shows you what it earned. Venues on wallet loyalty report 40% more visits. Free up to 50 cards.

Member card fidelo
Fade & Co.
every tenth cut is on us
Next reminder
in four weeks
Stamp added — 4 of 10every tenth cut is on us
one more and it’s on us
A hand holding a phone at a counter Barber’s hands with clippers Nail polish being applied
the card is already in their pocket

The numbers behind a stamp card that talks back

Salons and barbers lose most first-time clients between visits. A card that lives in the wallet and speaks up changes that.

65%

of first-time salon clients never come back

Meevo, 2025
28%

more return visits with a wallet card than a punch card

PassKit, 2024
40%

more visits reported by venues on wallet-based loyalty

Regulars, 500+ venues
80%

of salon revenue comes from repeat clients

Zenoti, 2025

Industry figures: Meevo Spa & Salon Industry Report 2025; PassKit industry report 2024; Regulars (Denmark, hospitality, 500+ venues); Zenoti Beauty & Wellness Benchmark 2025. Fidelo’s own pilot numbers will replace these as they come in.

How it works, in sixteen seconds

One QR at the counter. One tap per visit. One reminder when they’ve been away too long. The tenth stamp is the reward.

  1. 1
    Join at the counterThey scan the QR. The card lands in their wallet, no app, no form.
  2. 2
    A stamp per visitStaff tap once. The stamp appears and their phone buzzes.
  3. 3
    The reminderFour weeks later the card asks them back, quietly, on the lock screen.
  4. 4
    The rewardThe tenth stamp turns honey. They show it, you say “on us”.

More revenue from the people who already like you

Paper cards collect stamps. Fidelo collects visits: it brings regulars back sooner, gives you a channel that fills quiet hours, and shows you what it earned.

Visits from regulars, month by month
Paper cardFidelo card
+31%member spend reported by venues on wallet loyalty (Regulars)
Illustrative chart; the percentage is an industry figure, not yet Fidelo’s.

Repeat visits are your cheapest revenue

Eighty percent of salon revenue comes from clients who come back (Zenoti, 2025), and they cost nothing to acquire twice. A card that shortens the gap between visits by even a week adds a visit or two a year per regular. One extra visit a month pays for Fidelo; the rest is yours.

Stamp card fidelo
Fade & Co.
every tenth cut is on us
4 of 10 · six to go
Member since
March 2026

Stamp cardThe classic, done right: one stamp per visit, the tenth turns honey. Best for one main service at one price. Reward: a free cut, a free treatment, or a product

Six kinds of card, one wallet

Start with a stamp card. Move to points when your menu has many prices, sell a membership when you want the revenue upfront, add VIP tiers for status, a referral card for cheap new clients, or a course card that gets a treatment series finished. Tap a type to see it. Rewards can be a free service, a discount, a product or an upgrade, and you change them without reprinting anything.

14:07
Tuesday 23 September
Fade & Co.You’re around the corner. Walk-ins welcome this afternoon.
Stamp card — 3 of 10Seven more and every tenth cut is on us.

It shows up when they walk past

On iPhone the card surfaces on the lock screen when a customer is near your shop. A regular passing on a quiet Tuesday sees your name and their stamp count without opening anything. On Android the same message arrives as a normal push instead. The right nudge, in the right street.

Tuesday, 11:00
Fade & Co.Quiet afternoon: double stamps until 17:00.
Four weeks after a visit
Fade & Co.It’s been four weeks. Time for a cut?
On the tenth stamp
Your tenth cut is on usShow this at the counter.

Your own channel, without the algorithm

Every card is a direct line that no feed can throttle. Fill a slow afternoon, announce a new stylist, double stamps for a week, wish a happy birthday. A lock-screen message gets read; a post gets scrolled past.

Fade & Co.September
Cards in wallets
124
+18 this month
Visits stamped
311
+9% vs August
Came back after a reminder
21
of 58 sent
Revenue from members
AED 14 900
+31% vs paper

Visits per week

w1w2w3w4w5w6w7w8
VisitsAfter a reminder

Reminders this month

Sent58
Opened the card41
Came back within 2 weeks21
Rewards redeemed9
Regulars
CardVisitsLast visit
0417 · Marco113 days ago
0388 · Dani91 week ago
0291 · Ben85 weeks ago
0512 · Ali6yesterday
Illustrative numbers. Names appear only if a customer chooses to share them.

You see what it earned

Cards out, visits stamped, reminders sent, and how many people came back after one. One page, no spreadsheet, no guessing whether the card works.

It reminds them to come back.

Three weeks after a manicure, four after a cut, the card sends a quiet note. Paper never did that. That is the difference between a regular and someone who meant to come back.

Fade & Co.It’s been four weeks. Time for a cut?
that’s the moment paper never gives you

Made for the places people come back to

Pay per location, grow with your regulars.

Every plan is one location, one price, all card types included. Start free, move up when your card passes the member limit, cancel any time.

Show prices in

Free

up to 50 member cards
$0 / per month
0 Ft / per month
AED 0 / per month
Rp 0 / per month
per location

For your first fifty regulars. No time limit, no card required.

  • Stamp card in Apple Wallet and Google Wallet
  • One rebooking reminder
  • Counter QR code to print
  • Setup call with us
  • Basic dashboard
Start free
Most studios

Studio

up to 500 member cards
$29 / per month
9 900 Ft / per month
AED 99 / per month
Rp 249.000 / per month
per location

One chair or five: a full loyalty setup for a single location.

  • Everything in Free
  • All six card types
  • Push messages to your members
  • Quiet-hours and birthday offers
  • Full dashboard and regulars list
  • Counter stand, mirror and door stickers
  • Up to 3 staff logins
Start with Studio

Salon

up to 2 000 member cards
$59 / per month
19 900 Ft / per month
AED 199 / per month
Rp 499.000 / per month
per location

For busy salons and spas that live on regulars.

  • Everything in Studio
  • Location nudge on iPhone
  • VIP tiers and referral cards
  • Unlimited staff logins
  • Custom card design
  • Priority support, same day
Start with Salon

Chain

several locations
from 3 locations
per location

One card that works in all your locations, with one view across them.

  • Everything in Salon
  • Members shared across locations
  • Per-location and group dashboards
  • Volume pricing per location
  • Invoice billing
Talk to us

Pay yearly and get two months free. A member card is one customer who added your card to their wallet. Setup with you is included in every plan. Prices exclude VAT where applicable.

Questions owners ask

Do customers need an app?

No. Apple Wallet and Google Wallet are already on their phone. They scan a QR once and the card is there.

What if they change phones?

The card follows their Apple or Google account. Same stamps, new phone.

Can staff cheat stamps?

Every stamp is logged with the time and who added it. You see the list, and you can undo one.

Does it work with my booking system or POS?

It runs next to them, nothing to integrate. Stamping is one tap on any phone. Integrations come when a pilot needs one.

How do staff verify at the counter?

The customer shows the card, staff scan its QR with the stamping page and tap +1. Two seconds.

Is it secure?

The pass holds no personal data, only a card number. We never see your customers’ names unless you choose to add them. Delete anything on request.

How long to launch?

One 15-minute call. Your card is live the same day, and we bring the counter stand.

See a demo for your business

Tell us who you are and we’ll build your branded card within a day. You get a link, tap it, and the card is in your wallet.

Say hello

One founder, one inbox. Write, DM, or book a call and we’ll set your card up together.

So we can use your logo and colours Where we send the demo link